Chanel Gardening
If Lacoste has tennis and Moncler has snowboarding, then it only makes sense that Chanel should do gardening. (But also because younger generations are interested in gardening and Chanel needs a way to connect with them.)
Chanel will roll out print and OOH that features seed paper people can use to be a part of the brand.
Chanel will surprise the world by having gardeners plant Camellia flowers in alleyways. Perfect for the backdrop of Instagram users' photos and generating more publicity for Chanel.
