Rold Gold — Matteo Zakolski - Copywriter

Live By The Rold Golden Rules

In an increasingly unpredictable world, pretzel people are seeking stability and ordinary thrills. So, we framed snacking habits as virtues to live by.

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Baggage Claim

Are those tiny pretzels handed out on your flight tasty or just free?

Well, we wanted to show our appreciation for Pretzel People by offering them a free bag of Rold Golds in exchange for their empty airplane pretzel bag.

Social

To clear up any questions Pretzel People still have about the rules, we are going to respond to their concerns on twitter.

Made with Celeste Hebson (CW), Anthony Gosling (AD), & Maggie O’Reilly (AD)

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